Family Driven Business 4.0 and Beyond
Family Driven Business 4.0 and Beyond

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Family Driven businesses are the backbone of the world economy. They have been for a long time. But unless we make some major changes very soon, they won’t be in the future.There is a revolution happening at the moment. Some call it the Fourth Industrial Revolution, and others call it the Entrepreneurship Revolution. Whatever you want to call it, you need to be aware of it and get on board with it if you want your business to survive the next decade and beyond. Industry 4.0 is a term describing the consequences of what many refer to as the ‘fourth industrial revolution’. The first industrial revolution increased production efficiency with the advent of steam engines and mechanical looms. The second industrial revolution further increased productivity by introducing assembly lines and factories as we know them today, using electricity to make these advancements possible. The third industrial revolution introduced automation and factories became even more efficient. This Fourth revolution is no different. The digitalization of almost every aspect of life has changed our lifestyle and behavior in many ways. Never in human history has the pace of innovation accelerated at such an exponential rate as it does now. New technologies and business models enable emerging companies to disrupt well-established companies and even whole markets.These latest innovations have fundamentally changed the way we do business. Anyone with a digital device and an internet connection can now start a business from virtually anywhere in the world. Innovation and iteration are happening at an unprecedented pace. New technologies are emerging almost weekly it seems. The power has shifted from a few institutions that used to control education, the media, etc. to the people, who can now spread their own news and create their own training courses. Customers expect more from businesses nowadays, more innovation, more value, more transparency, and personalized attention to their needs. Attention spans are short and instant replies are expected.These days it doesn't matter whether your company is big or small, what matters is whether you are on top of these disruptive technologies and are aligning your mindset, family driven business structure, and succession planning, whether you are encouraging the younger generation to take the lead, whether you are able to adapt to the speed at which the world is changing.We can either be part of this massive wave of change, or we can be swept away by it. Those are our choices. We don't want the accumulated knowledge, experience, and business acumen of all these amazing Family Driven Businesses go to waste. That is why we decided to write this book – to save this valuable legacy.This book aims to make you aware of all the different aspects that you need to update in your business to upgrade to an exponential organization. If you don’t want to be pushed to the sidelines to watch as companies that have barely existed five minutes overtake your well-established family driven business, which has been built by the blood and sweat of several generations, then you need to change your organization from a linear one to an exponential one – you need to upgrade from Family Driven Business 1.0 or 2.0 to Family Driven Business 4.0. This book intends to wake the Family Driven Businesses up, open their eyes, and shake them out of their 14-15 hours daily hardworking schedule where all their juices are spent chasing and managing chaos. Unsurprisingly they are left without the energy to think strategically and to innovate. We want to show Family Driven Businesses a way out of this conundrum.Our vision is that Family Driven Businesses band together to claim their fair share of the world economy.With our best regards,Sanjay and Sandeep.

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