Cultural focus helps students understand key concepts in international business.International Business: The Challenges of Globalization uses the ever-present and salient subject of culture to present real-world examples and engaging features to bring international business to life and pique student interest. This Edition uses a unique organizing framework that helps students to understand how the elements of international business are related and with a focus on employability skills, students understand how the concepts learned in this course will be relevant to their future careers. The material has been thoroughly updated based on ongoing changes in the international business world to ensure that it remains up-to-date with the rapidly changing world.International Business: The New Realities caters to a millennial audience, the most diverse and educated generation to date. The book speaks to readers of the technological age, facing a diverse and evolving economic environment fueled by the Internet and multimedia sources. By addressing issues such as the competitive job market and challenges faced by advanced economies, the text prepares readers for international business in our modern world.Everyone will benefit from:•International Business Success•Importance of International Business•International Business Dealings•International Business and Communication•Go Global with International Business•Focusing on International Business•The Importance of English in International Business •Four Steps to Accelerate International Business Growth•Effective Multi Cultural International Business Meetings•International Business Risks or Risks of Doing Business Overseas •The Best Options for An International Business•And much moreGET YOUR OWN COPY NOW!!!